E-Commerce for scientists
Product design・Delving into the science and art of shopping for antibodies.
Hi! I'm Andy. I design because I want to solve human problems. I've spent more than 20 years solving problems for Airline passengers, Tenants, Research scientists, Patients and Dentists.
In that time I've learned that good design is good decision making. It's making decisions with intent. Building, changing or transforming is a long chain of decisions. Designers have a unique set of skills to facilitate and improve decision making: creating and communicating strong visions, discovering problems, validating ideas, and shepherding solutions through production with minimum entropy.
Solutions that are designed are better. They are better researched, tested, refined and executed. That's why businesses with mature design functions increase their revenues and shareholder returns at nearly twice the rate of their competitors.
I believe it's the responsibility of designers to challenge copycat solutions and knee-jerk decision making. It's our job to dig deeper to uncover the true value of ideas, in new or existing products. We balance data with intuition and test ideas to reduce risk in product development. We advocate for principles so that companies operate with intent.
In my spare time, I like to play with trains, read Julia Donaldson books, watch Paw Patrol and go on a pushbike. Yep, I'm a dad.
“I really appreciate his commitment to collaboration with engineers, a quality I’m confident enriches both the team and the product we’re building together.”—Jackie Balzer, Director of Engineering, Spotify
Product design・Delving into the science and art of shopping for antibodies.
Product design・How we set a new course for the design of a companion app for an airline.
Design strategy・How I helped to quadruple email revenue for an airline by unpacking the campaign strategy.
Design ops・How we made design work in mixed discipline teams when we were short on headcount.
UI design・How we got the design system moving at a proptech startup.
"At a strategic level he makes a consistently significant contribution, and is an evangelist for the user, while also recognising the business view."—David Wicks, General Manager, Digital Experience, TUI
Zeplin's days are numbered
The ups and downs of building an ambitious design system for an airline.