Lead product designer

Lead designer for patient experience on dental SaaS platform

• Redesigned dental practice app to prioritise self-service set up and operation
• Redesigned patient app to prioritise usability and accessibility
• Helped introduce research-led and data-driven design philosphy
• Scaled platform from 30k to 300k MAU whilst reducing support burden
• Increased form completion rate from 30% to 65% with task reminders
• Doubled appointment bookings in 6 months

Lead product designer

Led redesign of eCommerce platform for supplier to biochemical research organisations

• Designed discovery programme into research scientist customers
• Led design sprints with subject matter experts
• Prototype and testing of innovative antibody search concept
• Delivery of alpha into production
• Initiated Biota design system

Lead UI designer

Lead UI & interaction designer on multiple digital projects for online rental platform

• Usability fixes to landlord sign up & publish funnel
  +300% conversion after 30 days
• Homepage & Landing page redesign
  +12% conversion to search
• UI design operational strategy
• Creation of Casa design system

Lead UI designer

Lead UI & interaction designer for ecommerce team

• Complete redesign of flight booking system
  +50% conversion over 3 years
• New email design strategy
  +300% revenue in one year
• Companion app for passengers
• Creation of a design system & design operational strategy

Head of Design (E-commerce)

Lead UI & interaction designer on multiple digital projects

• Design strategy - Creating a UI styleguide, design system for a new ecommerce platform
• Creative concepting - pushing technology with new creative implementations
• Studio management & leadership - Leading a team of 5 designers in several workstreams
• Digital strategy - Championing best practise in web standards, accessibility & implementation
• Brand development - Helping brand & product teams form an online-driven strategy

Freelance product designer

• Coop@home - redesign for Austrian online supermarket.
  Agency: CXpartners
• East Park dental - New site design and front end dev
• Money Advice Service "Small Change" Saving App
  Agency: Foolproof
• Audi UK design strategy & styleguide
  Agency: Salmon
• DFS marketing page design
  Agency: Salmon
• Thomas Cook user centred optimisation of conversion pages
  Agency: Foolproof
• Sky - Now TV brochure site design
  Agency: Foolproof
• Bacardi illustrations
  Agency: Mr President
• CBeebies Flash games
  Agency: Be Digital
• Scott Mills "Flirt Doctor" iPhone app
  Agency: All In Media
• Absolute Radio iPhone app
  Agency: All In Media
• Highways Agency traffic information app
  Agency: All In Media

Want to work with me to create amazing products? Drop me a line